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CLARITY APPLIED
First Line Strategy has applied THE CLARITY ENGINE methodology across industries. This flexible, customizable framework can be leveraged by team's of all sizes.
Depending on your organization's pain points, we can complete the entire ENGINE cycle or surgically strike in areas of greatest need.
Industries
Solving the Strategy-Execution Gap for multiple industries.
Consumer Goods
A new leader stepped into a highly technical, edge-pushing department that was deeply focused on innovation, but less so on business outcomes. As a result, although the team was respected for its knowledge, it was not consistently trusted or recognized as a strategic partner. Expectations for internal and external stakeholders were consistently unmet, and the company as a whole questioned the department's merit and budget. The new leader sought to align his team to business outcomes, define team accountabilities and live into stakeholder expectations. Ultimately, the goal was to transform the department from a disconnected technical expert to a connected business partner.
We accomplished ALL of this! We redefined what the [department] should be, gained deep stakeholder understanding and began thinking from their perspective... we delivered this massive and impactful change for the future...
Group Director
Fortune 100
Approach
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Strategy-Execution Gap Diagnostic
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Strategic Executive Retreat
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Stakeholder Mapping, Expectation & Outcome Understanding
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Core Alignments:
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Vision
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Key Priorities
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Value Proposition
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Departmental Roles & Accountabilities
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New Ways of Working
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Supporting Behaviors
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Roadshow to Convey Department's Change to Others
Healthcare
Responsible for supporting $1.9Bn in annual revenue, Emory Healthcare's Marketing Department engaged First Line Strategy to restructure its current team, optimize patient-acquisition processes, identify information and measurement gaps, and create a multi-year expansion plan for data acquisition and staffing. In the data rich and increasingly automated field of healthcare, the department needed to create an insights and analytics group directly tied to revenue-generation. First Line Strategy formulated a phased-in approach, enabling the department to move from a reactive, short-term-goal team to a proactive, data-driven marketing department.
Approach
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Strategic Facilitation
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Business Planning
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Leadership Alignment
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Operationalization, Data Strategy
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Metrics & Reinforcement
Commercial
We were confident investing in US expansion because First Line Strategy helped us come to good decisions. We understood investment, trade offs, and developed a phased approach because of their guidance.
Head of US Sales & Operations
For over 70 years, Reynolds dominated the US aluminum and wraps market. Brazil's Wyda Industria de Embalagens sought to intelligently access the US market, but to do so South America's leading aluminum products and packaging company needed a market entry/sales strategy and a manufacturing/distribution foothold. Wyda enlisted First Line Strategy to guide its strategic entry. Through a series of facilitations, we educated Wyda's executive team on US pricing, channels and competitors. We created a framework for channel entry and prioritization, and initiated clear decisioning. Further, we established the criteria for investment in initial distribution, conversion to in-market assembly, and ultimately to in-market manufacturing. Within a year, Wyda had its first contract. Within two years, Wyda had built its first US-based manufacturing facility. Just over a year later, the packaging company doubled the facility's size to meet demand.
Approach
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Strategic Consultation
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Market Entry Facilitation
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Customer Insights
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Business Planning
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Operations & Manufacturing Strategy
Manufacturing
The third largest rug and textile company in the United States was experiencing rapid growth: from two employees to over 400 employees, and from wholesale only to e-commerce. We conducted a series of projects, including resetting overall business growth strategy, restructuring the marketing department to support that strategy, and re-evaluating business processes and budgets. The following year saw even higher growth of +30%. Today, the company has successfully branched into the direct-to-consumer channel while maintaining its retail and wholesale/designer customer base, lowering product costs and speeding time to market.
Approach
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Strategic Facilitation
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Growth Strategy
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Business Planning
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Restructuring
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Process Evaluation & Improvement
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Total Delivered Cost Analysis
Real Estate
They clearly depicted our customers and their needs, and helped us move from a transactional partner to a vital business support.
Global Head of Operations
Prologis is the world's largest global logistics Real Estate Investment Trust (REIT). The firm has over $5.5Bn in annual revenues and manages over 1.2 billion square feet in 19 countries. Prologis engaged First Line Strategy to help them understand their 6,600 customers, maximize profitability per square foot, and reposition its Prologis Essentials Marketplace. First Line Strategy conducted an in-depth customer segmentation; defined customer journeys, decision points and decision makers; and collaborated with the Prologis team to successfully relaunch Essentials. Prologis continues to increase profitability margin per square foot, contributing toward a 19.71% year-over-year revenue increase the following year.
Approach
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Strategic Consultation
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Stakeholder Interviews
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Customer Insights
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Leadership Alignment
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Business Planning